Selected work across complex search environments.
Global search experience across enterprise platforms, publishers, ecommerce, finance, telecommunications and high-competition digital markets, spanning senior consulting, product ownership and in-house digital leadership in the US, UK, Europe and Australia.
Some engagements below were delivered before SEMANTIKOS existed as a consultancy. They are included to show the scale, technical complexity and commercial environments that inform the consultancy today.
Global SEO Clients
Includes consulting roles held before SEMANTIKOS was founded.
US market expansion at product scale.
Led a portfolio of US digital products across SEO, Paid, Sales, Content, Design and Technology during rapid state-level market expansion. The work included launching 15 casino and sports acquisition domains and taking product ownership of AmericanGambler.com following its approximately US$5m acquisition. Operator partnerships included BetMGM.
Large-scale multilingual ecommerce migration.
Migrated and implemented approximately 850,000 digital assets into a bespoke ecommerce CMS across Japanese, German, Finnish and Danish storefronts, with cross-brand promotion across PokerStars and Vera&John. Analytics and testing work increased CTA and conversion performance by 40%, ecommerce performance by 70%, and page views/time on site by more than 60%.
End-to-end SEO strategy and technical leadership.
Ongoing ownership of technical, on-page and off-page analysis, prioritisation, reporting, content programs and commercial recommendations for an Australian online lottery platform. Work spans crawling and indexation, templates, schema, internal linking, sitemaps, metadata and technical QA.
High-competition growth across US and UK markets.
Delivered internal SEO consulting and product ownership across lead-generation websites in highly competitive markets, coordinating SEO, Content, Design and Technology teams from concept through launch and optimisation.
Structured data and indexation for live sports data.
Technical SEO consultation focused on schema markup, indexation strategy and performance for an odds comparison platform where fast-changing sports data, templated pages and machine-readable structure are central to organic visibility.
Technical audit and crawl-budget optimisation.
Deep technical auditing, content pruning, indexation diagnosis and crawl-budget work for a sports publishing environment, with architecture designed to support stronger organic and Google News visibility.
Search problems are not industry-specific.
Additional work includes international news publishing, enterprise telecommunications, financial services, specialist retail and B2B ecommerce.
The detail behind the work.
Full write-ups of recent technical SEO engagements: what was found, why it mattered and what was recommended. Client details are withheld for confidentiality.