Case study: technical SEO and competitor analysis for a US business funding broker
How a US business funding broker’s site hid 127 pages from Google, failed Core Web Vitals and lost its own reputation searches to a competitor.
Case study: resolving 5,536 internal redirects on a digital marketplace
How eight template edits resolved 88% of redirecting internal links on a growing marketplace, alongside sitemap clean-up and trailing-slash standardisation.
Case study: diagnosing a traffic drop on a bilingual law firm website
How structured data, hreflang and untranslated metadata combined to hold back a bilingual law firm’s English and Spanish pages.
Case study: a technical audit of a 100-million-page directory
Bot protection, outbound redirects, opaque URLs and corrupted structured data: what held back a very large directory, and the plan to fix it.
Schema Markup Is Not a Semantic Strategy
Structured data is useful, but semantic search strategy begins with entities, relationships, information architecture and consistent meaning across the site.
Why Indexation Problems Need Diagnosis, Not Checklists
Indexation loss is rarely solved by one setting. Good diagnosis separates discovery, crawling, rendering, canonicalisation and indexing signals before changes are made.
What Search Engineering Means for Complex Websites
Search Engineering treats crawling, indexation, rendering, architecture, structured data and diagnosis as one connected system.